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There are very few companies who can claim to have had 200 years of uninterrupted business activity. This anniversary would deserve a special mention in the “Dictionary of brands” collection.
This book recounts the decade to pay homage to a company that has now become as famous as the Green Fairy that the founding father of Pernod, Henri Louis Pernod, once promoted.
From 1805 to 2005 the Pernod Company has been constantly changing and through the communications and marketing posters or objects which are now so precious to collectors, we chart these changes over time.
The history of the Pernod Company gives us great insight into how marketing evolves and, more broadly, of the society we live in. (Marie-Claude Delahaye)